Knowledge building
It has never been so easy to acquire information about individuals, and businesses today hold an abundance (perhaps too much) of information about who, where and how. But if you want to make the right decisions you need to know how to interpret these data, understand them fully and compare and contrast them in order to obtain a clear picture.
This is why, from the outset, Eumetra decided to build and make available to its clients a genuine fact-finding system of today’s society and today’s individual, a system that can find the “why” behind behaviour: the why that motivates people.
Since then we have not rested, sometimes running too far ahead, sometimes in pursuit of a reality that goes even further than our imagination; always at our clients’ side to decode the world, people and markets. Even now, when we have built up a wealth of tools that explain many of the whys we wanted to know about, we’re still on the hunt for the next question, keener and more curious than ever.
Well-being and Sustainability
The essential tool for understanding European society and its individuals. It starts with the social scenario and reconstructs the values, attitudes, basic behaviour of individuals and the reasons behind them. It then looks at aspects of the direct relationship with different industries (Food & Health, Finance,TLC, Toiletries, Home detergents, Media, Retail, Energy and other industries on request). It identifies recurring clusters and maps the positioning of individual brands. It derives the most interesting directions for the design of new products. It analyses media exposure and expectations of advertising communication.
Next Generation - GenZ
The Observatory on Gen Z in the EU4+UK region. By contextualising today’s Gen Zers in relation to the population, companies will be able to obtain concrete indications on how to optimise their offer and relationship with this target group. The study takes a snapshot of this generation and compare it directly with others to understand where the differences lie. The aim is also to highlight the similarities. Being born in a certain year and growing up in a certain cultural climate has a huge impact on people’s lives. But it is certainly not the only key that determines how one relates to a product category, especially as an adult. Therefore, the study allows companies to understand how they aggregate within and with respect to adults in terms of attitudes, behaviours and choices towards work, wealth, food, health, mobility and media.
Longevity Economy - Boomers
The second edition of a multi-wave study on the EU4+UK region to understand the revolutionary acceleration of Baby Boomers from different perspectives. The ultimate intention is to provide companies with an information boost to better calibrate their offer and relationship with this target group. Through an updated understanding of their attitudes towards work, retirement, health, wealth, housing, mobility and the media, the research reveals how they aggregate into homogeneous styles of attitudes and behaviour.
Most importantly, it will show what issues they are interested in in each product segment and what media mix is used to reach them. It will then provide a complete picture of today’s context and key issues, and give concrete guidance on how companies can act to make the most of them.
Parents
“Parents” is an integrated system of research services designed to provide concrete answers to the marketing, communication and R&D needs of companies targeting the new generations of parents. With 10.000 interviews in EU4 + UK, the Parents Observatory enables companies to gain an in-depth understanding of the new target group of children’s products in a rapidly changing world. This knowledge update leads to the identification of directions to take in marketing and communication strategies to maximise their effectiveness.
Sporty People
Eumetra launches the first edition of a multi-wave study in the EU4+UK region on those who play sport and those who consume sport-related products.
The research enables companies to fully understand this target group, with all its different intensities and approaches. It also allows them to understand the motivations and consumption patterns of different product categories. It therefore provides companies with the information they need to better calibrate their offer and their relationship with
this target, essentially maximising their chances of success.
rEV-olution/New Mobility
The Observatory allows companies to gain an in-depth understanding of the context of mobility today in the EU4+UK. It provides a clear perspective on the development of electric mobility and related services (charging, rental, sharing, etc.). By using a proprietary system,
it is able to correct for the distortion caused by over-declaration of ‘green’ and provide a more truthful picture of demand. With this concrete information, companies will be able
to better calibrate their mobility offers.
Green Home/Smart Home Observatory
this area explores attitudes and behaviours associated with the issues of energy efficiency (the provision of energy, air conditioning, photovoltaics and home automation) in families and the administrators of residential buildings.
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Locations
Milan
Corso Magenta 85
Milan, 20123 Italy
+39 02 22198360
+39 02 22198362 (FAX)
Rome
Piazza del Popolo 18
Rome, 00187 Italy
+39 06 36712227
+39 06 36712400 (FAX)
London
83 Baker Street
London, W1U 6AG United Kingdom
+44 (0) 2045405395
Lugano
Piazzetta San Carlo 2
Lugano, 6900 Switzerland
+41 091 2083179