Artificial intelligence will be an important part of our future. It already permeates our daily lives: we use it even when we are not aware of it. In fact, it is present in many computer applications, smartphones and even some recently launched home appliances. And it continues to make our lives easier.

With the advent of generative intelligence and, in particular, the spread of Chat GPT since the end of last year, it has become the talk of the town.

In short, artificial intelligence and its applications have become (almost) a mass phenomenon. So much so that, according to a recent Eumetra survey carried out for RedOpen (a spin-off of the University of Milan Bicocca), virtually everyone (96%) has heard of it. Awareness decreases with age, but even half of the over-50s have heard of it.

However, when the sample is asked whether they have any idea of what it is, the percentage of positive answers drops dramatically (for the time being): only 10% now claim to know ‘well’ what artificial intelligence is and how it actually works.

In short, despite being increasingly mentioned in the media and actually used on a daily basis, Artificial Intelligence remains – but not for long – a mystery to many of us.

The challenge of the coming years will be to bridge this knowledge gap. It is a challenge that can be turned into an opportunity for those companies that know how to use this new technology to increase the efficiency of their processes and improve the end user experience by adapting to their changing needs.


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