Research

FEAR OF BEING WITH OTHERS AND ANGER: THE CONSEQUENCES OF THE PANDEMIC ON YOUNG EUROPEANS.

21 April 2022

FEAR OF BEING WITH OTHERS AND ANGER: THE CONSEQUENCES OF THE PANDEMIC ON YOUNG EUROPEANS.

We have heard many times that the greatest consequences of the pandemic have been suffered by young people. Not only the children, but also the young people of generation z. […]

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Sustainability as a (measurable) element of differentiation

6 April 2022

Sustainability as a (measurable) element of differentiation

Over the past few years some words have passed like meteors through our skies and  then quickly disappearing on the horizon.  You may remember that there was no newspaper article […]

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The true acceptance of others: when comparison is the key to understanding

15 March 2022

The true acceptance of others: when comparison is the key to understanding

In times of sustainability, political correctness reigns supreme. Not a day goes by without examples of historical revisionism: monuments of explorers to be pulled down, street names to be changed, […]

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Check-in China: activating Chinese consumer

14 March 2022

Check-in China: activating Chinese consumer

China closed 2020 with a GDP of almost 14 trillion euros and for at least thirty years has been experiencing a period of exponential growth. This growth has occurred with […]

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The effects of unsustainable sustainability, or how the greenwashing effect should be avoided

8 March 2022

The effects of unsustainable sustainability, or how the greenwashing effect should be avoided

The adjective “unsustainable” can be used to define things that cannot be upheld nor defended on the level of logical correctness and validity of the arguments. All of us – […]

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What is the influencer marketing ROI?

14 September 2021

What is the influencer marketing ROI?

People trust people, an old adage that in the digital age has taken on a new form (not a new nature): people follow (but,  above all. listen to and react […]

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Where is the society headed?

20 October 2020

Where is the society headed?

2020 is truly the year of refoundation of many pillars of our existence; foundations of life that have been identical for seven decades, and that we took for granted. The pandemic […]

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Let’s meet the future

29 July 2020

Let’s meet the future

We are witnessing a very quick and unstoppable change because of the events of the past months, which is leading to a new set-up of the people value system, that […]

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