Innovation

BEYOND AI IN RESEARCH: UNDERSTANDING THE AI-MEDIATED CONSUMER

2 October 2026

BEYOND AI IN RESEARCH: UNDERSTANDING THE AI-MEDIATED CONSUMER

While much of the industry is asking how AI will change research, we are asking how AI is changing the consumer we are researching.  What Esomar Congress 2026 in Valencia […]

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A NEW VISION FOR INSIGHT: UNDERSTANDING CONSUMERS IN THE AGE OF AI

24 July 2026

A NEW VISION FOR INSIGHT: UNDERSTANDING CONSUMERS IN THE AGE OF AI

Returning from the MRS AI Powered Insights Conference 2026, one thought stayed with us. There is no doubt that artificial intelligence is transforming the research industry at extraordinary speed. Every […]

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TOWARDS THE HOME OF THE FUTURE: WHY ENERGY EFFICIENCY WILL SHAPE THE CHOICES OF TOMORROW

1 April 2026

TOWARDS THE HOME OF THE FUTURE: WHY ENERGY EFFICIENCY WILL SHAPE THE CHOICES OF TOMORROW

The way we live in our homes is changing rapidly. Rising energy prices are not just a short-term challenge; they are also a catalyst for profound changes that are reshaping […]

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FROM SEARCH ENGINE TO PARTNER OF CHOICE: HOW AI IS REWRITING THE CUSTOMER JOURNEY

6 March 2026

FROM SEARCH ENGINE TO PARTNER OF CHOICE: HOW AI IS REWRITING THE CUSTOMER JOURNEY

From information search to task-driven journeys  Artificial Intelligence is no longer simply a new digital touchpoint. It is increasingly becoming the orchestrator of the purchasing journey. According to “The Future of the Customer […]

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