Blog&News

How to turn a sales setback into market success. How can we successfully replicate an unexpected positive sales outcome? When planning a sales initiative, such as the launch of a […]

Returning from the MRS AI Powered Insights Conference 2026, one thought stayed with us. There is no doubt that artificial intelligence is transforming the research industry at extraordinary speed. Every […]

The ‘silver’ generation (people aged 55 and over) now represents one of the largest sources of growth and opportunity for companies across all product categories. While this demographic is often […]

For more than two decades, the digital customer journey has been shaped by a simple principle: consumers actively search for information before making decisions. Whether through search engines, review platforms, […]

How to validate new brand territories and reduce the risks associated with innovation. A case study in the functional coffee market When a brand decides to enter new markets, it […]

Previewed at the Trento Economics Festival, new research by Eumetra, carried out in collaboration with the FAIR Foundation (Foundation for Listening, Innovation and Research on Responsible Gaming) for Il Sole […]

How do consumers react to a new product before they have even tried it? And how effective is communication at building interest, understanding, and engagement? In the entertainment sector, the […]

At this year’s Market Research Society CX | UX | MR Conference, one message resonated across every session: insight on its own is no longer enough.  For years, organisations have invested heavily […]

In an unstable and uncertain social context, protecting the family and planning for the future have become the top priorities for parents. According to new data from the Eumetra Parents […]

Integrating qualitative depth and quantitative validation to test communication and concepts before launch. How do consumers react to a new product before they ever experience it? To answer this challenge, […]

From synthetic audiences to scenario thinking, this year’s MRS Annual Conference highlighted how the insight industry is evolving and why the organisations that combine AI scale with human depth will […]

The way we live in our homes is changing rapidly. Rising energy prices are not just a short-term challenge; they are also a catalyst for profound changes that are reshaping […]