Blog&News

WELL-BEING PILLS #1: HUMAN EVOLUTIONS

21 March 2023

WELL-BEING PILLS #1: HUMAN EVOLUTIONS

“Well-being Pills” is an optimism stimulator. It is used in the treatment of widespread negativity and contemporary anxieties. It contains opinions, peculiarities, confidence-inducing quirks, all rigorously extracted from Eumetra’s surveys. […]

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THE CHOICE OF TWO ELECTRIC WHEELS IN A GROWING MARKET

22 February 2023

THE CHOICE OF TWO ELECTRIC WHEELS IN A GROWING MARKET

In this era of transition to a new green mobility, the spotlight is constantly on the car, yet what is happening in the world of two wheels deserves just as […]

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rEVolution: the first revolution starting from above

24 January 2023

rEVolution: the first revolution starting from above

We often hear that sales of electric cars are reaching double-digit percentages. These are enthusiastic signs that a revolution is taking hold. We must remember, however, that new registrations are […]

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BILL INCREASES AND HOUSEHOLD STRATEGIES

29 September 2022

BILL INCREASES AND HOUSEHOLD STRATEGIES

More than ecological sensitivity as the bill increases In the midst of the storm of rising energy prices, which has hit households and businesses with all the consequences for the […]

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FEAR OF BEING WITH OTHERS AND ANGER: THE CONSEQUENCES OF THE PANDEMIC ON YOUNG EUROPEANS.

21 April 2022

FEAR OF BEING WITH OTHERS AND ANGER: THE CONSEQUENCES OF THE PANDEMIC ON YOUNG EUROPEANS.

We have heard many times that the greatest consequences of the pandemic have been suffered by young people. Not only the children, but also the young people of generation z. […]

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Sustainability as a (measurable) element of differentiation

6 April 2022

Sustainability as a (measurable) element of differentiation

Over the past few years some words have passed like meteors through our skies and  then quickly disappearing on the horizon.  You may remember that there was no newspaper article […]

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The true acceptance of others: when comparison is the key to understanding

15 March 2022

The true acceptance of others: when comparison is the key to understanding

In times of sustainability, political correctness reigns supreme. Not a day goes by without examples of historical revisionism: monuments of explorers to be pulled down, street names to be changed, […]

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Check-in China: activating Chinese consumer

14 March 2022

Check-in China: activating Chinese consumer

China closed 2020 with a GDP of almost 14 trillion euros and for at least thirty years has been experiencing a period of exponential growth. This growth has occurred with […]

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The effects of unsustainable sustainability, or how the greenwashing effect should be avoided

8 March 2022

The effects of unsustainable sustainability, or how the greenwashing effect should be avoided

The adjective “unsustainable” can be used to define things that cannot be upheld nor defended on the level of logical correctness and validity of the arguments. All of us – […]

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Generation Z: born to be different

23 February 2022

Generation Z: born to be different

We know that things are not what they used to be. We also know that every cloud has a silver lining and so on, but if also the people of […]

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Generation Z: the best is yet to come

28 September 2021

Generation Z: the best is yet to come

Eumetra launches the most in-depth international research on the younger generations. After these two years, young people have a lot to tell society and companies. In 2019, thanks to the […]

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What is the influencer marketing ROI?

14 September 2021

What is the influencer marketing ROI?

People trust people, an old adage that in the digital age has taken on a new form (not a new nature): people follow (but,  above all. listen to and react […]

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