Blog&News

We have heard many times that the greatest consequences of the pandemic have been suffered by young people. Not only the children, but also the young people of generation z. […]

Over the past few years some words have passed like meteors through our skies and  then quickly disappearing on the horizon.  You may remember that there was no newspaper article […]

In times of sustainability, political correctness reigns supreme. Not a day goes by without examples of historical revisionism: monuments of explorers to be pulled down, street names to be changed, […]

China closed 2020 with a GDP of almost 14 trillion euros and for at least thirty years has been experiencing a period of exponential growth. This growth has occurred with […]

The adjective “unsustainable” can be used to define things that cannot be upheld nor defended on the level of logical correctness and validity of the arguments. All of us – […]

We know that things are not what they used to be. We also know that every cloud has a silver lining and so on, but if also the people of […]

Eumetra launches the most in-depth international research on the younger generations. After these two years, young people have a lot to tell society and companies. In 2019, thanks to the […]

People trust people, an old adage that in the digital age has taken on a new form (not a new nature): people follow (but,  above all. listen to and react […]

It is good practice to check that everything is in order with a concept for a new product/service before the launch. However, there have been limitations in market research on […]

With the first edition of the research “Generation Z: image and brand value”, carried out in 2019, we discovered many unexpected peculiarities about this generation. We realized that it is […]

Eumetra affirms its international vocation with the opening of a new office in Switzerland, operating from 30th June 2021. As Eumetra International CEO and Eumetra Partner Luca Secci states: “Eumetra […]

2020 is truly the year of refoundation of many pillars of our existence; foundations of life that have been identical for seven decades, and that we took for granted. The pandemic […]