Blog&News

BILL INCREASES AND HOUSEHOLD STRATEGIES

29 September 2022

BILL INCREASES AND HOUSEHOLD STRATEGIES

More than ecological sensitivity as the bill increases In the midst of the storm of rising energy prices, which has hit households and businesses with all the consequences for the […]

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FEAR OF BEING WITH OTHERS AND ANGER: THE CONSEQUENCES OF THE PANDEMIC ON YOUNG EUROPEANS.

21 April 2022

FEAR OF BEING WITH OTHERS AND ANGER: THE CONSEQUENCES OF THE PANDEMIC ON YOUNG EUROPEANS.

We have heard many times that the greatest consequences of the pandemic have been suffered by young people. Not only the children, but also the young people of generation z. […]

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Sustainability as a (measurable) element of differentiation

6 April 2022

Sustainability as a (measurable) element of differentiation

Over the past few years some words have passed like meteors through our skies and  then quickly disappearing on the horizon.  You may remember that there was no newspaper article […]

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The true acceptance of others: when comparison is the key to understanding

15 March 2022

The true acceptance of others: when comparison is the key to understanding

In times of sustainability, political correctness reigns supreme. Not a day goes by without examples of historical revisionism: monuments of explorers to be pulled down, street names to be changed, […]

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Check-in China: activating Chinese consumer

14 March 2022

Check-in China: activating Chinese consumer

China closed 2020 with a GDP of almost 14 trillion euros and for at least thirty years has been experiencing a period of exponential growth. This growth has occurred with […]

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The effects of unsustainable sustainability, or how the greenwashing effect should be avoided

8 March 2022

The effects of unsustainable sustainability, or how the greenwashing effect should be avoided

The adjective “unsustainable” can be used to define things that cannot be upheld nor defended on the level of logical correctness and validity of the arguments. All of us – […]

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Generation Z: born to be different

23 February 2022

Generation Z: born to be different

We know that things are not what they used to be. We also know that every cloud has a silver lining and so on, but if also the people of […]

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Generation Z: the best is yet to come

28 September 2021

Generation Z: the best is yet to come

Eumetra launches the most in-depth international research on the younger generations. After these two years, young people have a lot to tell society and companies. In 2019, thanks to the […]

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What is the influencer marketing ROI?

14 September 2021

What is the influencer marketing ROI?

People trust people, an old adage that in the digital age has taken on a new form (not a new nature): people follow (but,  above all. listen to and react […]

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Ultra Concept Test by Eumetra – the true potential of a green product idea

14 September 2021

Ultra Concept Test by Eumetra – the true potential of a green product idea

It is good practice to check that everything is in order with a concept for a new product/service before the launch. However, there have been limitations in market research on […]

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Generation Z: the best is yet to come

14 September 2021

Generation Z: the best is yet to come

With the first edition of the research “Generation Z: image and brand value”, carried out in 2019, we discovered many unexpected peculiarities about this generation. We realized that it is […]

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Eumetra International: Eumetra’s new international hub, supporting holdings all over the world with market research

30 June 2021

Eumetra International: Eumetra’s new international hub, supporting holdings all over the world with market research

Eumetra affirms its international vocation with the opening of a new office in Switzerland, operating from 30th June 2021. As Eumetra International CEO and Eumetra Partner Luca Secci states: “Eumetra […]

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