Eumetra | Social and Market Research

European GenZ -Next Generation

The third edition of the European Observatory on Gen Z is about to be launched.
10,000 interviews in Europe to understand what kind of adult they are becoming.

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Well-being and Sustainability

10,000 interviews in Europe to understand the new individuals today and their position on issues related to the UN 2030 Agenda

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Eumetra joins the AQR (Association for Qualitative Research)

Marco Gastaut, CEO of Eumetra International Ltd., is now a member of The AQR, Association for Qualitative Research

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European Parents

The results of the new edition of the Observatory dedicated to companies targeting the new generation of parents with children aged between 0 and 11 are now available. Discover the new generation of parents at the European level!

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Eumetra opens new office in London and appoints Marco Gastaut as CEO

A hub of strategic insight at the service of companies for the development of foreign markets

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The Boomers, Baby

Eumetra launches the second edition of a multi-wave study on the EU5 region: 5,000 interviews to understand how to make a brand relevant to this supergeneration

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rEvolution: the first revolution starting from above

Discover the paradox of a growing trend in a shrinking market

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7 August 2025

INCLUSIVE AND AUTHENTIC: EUMETRA LAUNCHES A NEW MODEL TO VALIDATE COMMUNICATION THAT RESPECTS EDI

Eumetra presents its new, proprietary model for assessing the effectiveness of communication in terms of equity, diversity and inclusion (EDI) compliance. This project arose from the increasing demand to bridge […]

6 August 2025

FROM AI TO AI. FROM ARTIFICIAL INTELLIGENCE TO AUTHENTIC INTELLIGENCE

How Eumetra is integrating innovation and integrity in market research through responsible use of AI In a world increasingly shaped by artificial intelligence, the real competitive edge lies not in […]

3 July 2025

WHAT ROLE WILL CARS PLAY IN FUTURE MOBILITY?

The historic and strong bond between Italians and cars appears to be changing significantly: while cars are currently the most widely used means of transport for 40% of Italians, this […]

3 July 2025

ENERGY EFFICIENCY AND THE HOME: WHAT ARE THE FUTURE CHANCES?

In recent years, the number of energy-efficient homes has increased a lot. This is one of the main trends in the real estate and domestic systems market. However, this positive […]

1 July 2025

REFLECTING ON IIEX 2025. AI ADOPTION: RISKS AND OPPORTUNITIES AHEAD

Eumetra International, represented by Marco Gastaut and Alberto Stracuzzi, attended the IIEX (Insight Innovation Exchange) conference in Amsterdam on June 17th and 18th. The event brought together approximately 1,000 members […]

4 June 2025

EUMETRA INTERNATIONAL AT IIEX EUROPE 2025: DRIVING INNOVATION IN INSIGHTS

We are thrilled to announce our participation in IIEX Europe 2025, taking place on June 16th and 17th in Amsterdam. This flagship event for the insights industry is the perfect […]

4 June 2025

PARENTS UNDER PRESSURE: A WAKE-UP CALL FOR BRANDS

Being a parent today is a complex and multifaceted experience which varies in Italy, Germany and the United Kingdom, reflecting each country’s cultural peculiarities and welfare models. The latest edition […]

2 April 2025

HOMEOPATHY: A GROWING TREND

In the Italian health and wellness panorama, homeopathy is becoming an increasingly important therapeutic choice for Italians. This is confirmed by the recent survey “Scenario and Consumers of Homeopathic Medicines […]

Who we are

Eumetra is a social and market research agency, providing agile, actionable and reliable solutions to corporate decision makers, to support them to make the best decisions for their company future.

We believe that every decision needs to be based on various factors – instinct, intuition, experience, rationality and the usage of appropriate tools to provide guidance – thus we take all of these into account in order to turn knowledge into action.

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Knowledge building

Eumetra Knowledge Building is a system of proprietary syndicated research designed to understand the New Society and the New Individual: people’s needs and consumptions patterns across many sectors. It is a unique source of information, continuously updated.

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Ad hoc solutions

The suite of research solutions developed by Eumetra aims to provide businesses with bespoke advice to feed their innovation pipeline and fine tune their communication to engage with consumers. Based on in-depth knowledge of individuals and cultures, our solutions allow companies to answer rapidly and proactively to both strategic business questions and tactical needs, always guaranteeing maximum efficiency and an excellent value for money

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