Discover the paradox of a growing trend in a shrinking market
In the midst of the storm of rising energy prices, which has hit households and businesses with all the consequences for the economy that we know, the latest edition of our Italian ‘Green Home Smart Home Annual Tracking’ has shown a note of hope.
The results of the multicountry observatory on Generation Z are now available
Eumetra and East Media (company specialized in Digital Marketing and E-commerce for the markets of China, Russia and South Korea) launch the first observatory on consumption dynamics, spending habits and the relationship of consumers with the different product categories in China, providing a unique mix of skills on the market.
21 March 2023
“Well-being Pills” is an optimism stimulator. It is used in the treatment of widespread negativity and contemporary anxieties. It contains opinions, peculiarities, confidence-inducing quirks, all rigorously extracted from Eumetra’s surveys. […]
21 April 2022
We have heard many times that the greatest consequences of the pandemic have been suffered by young people. Not only the children, but also the young people of generation z. […]
15 March 2022
In times of sustainability, political correctness reigns supreme. Not a day goes by without examples of historical revisionism: monuments of explorers to be pulled down, street names to be changed, […]
8 March 2022
The adjective “unsustainable” can be used to define things that cannot be upheld nor defended on the level of logical correctness and validity of the arguments. All of us – […]
Eumetra is a social and market research agency, providing agile, actionable and reliable solutions to corporate decision makers, to support them to make the best decisions for their company future.
We believe that every decision needs to be based on various factors – instinct, intuition, experience, rationality and the usage of appropriate tools to provide guidance – thus we take all of these into account in order to turn knowledge into action.
Eumetra Knowledge Building is a system of proprietary syndicated research designed to understand the New Society and the New Individual: people’s needs and consumptions patterns across many sectors. It is a unique source of information, continuously updated.
The suite of research solutions developed by Eumetra aims to provide businesses with bespoke advice to feed their innovation pipeline and fine tune their communication to engage with consumers. Based on in-depth knowledge of individuals and cultures, our solutions allow companies to answer rapidly and proactively to both strategic business questions and tactical needs, always guaranteeing maximum efficiency and an excellent value for money
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