Eumetra International

Eumetra’s new international hub, supporting holdings all over the world with market research

Generation Z: image and brand value

The results of the multicountry observatory on Generation Z are now available

Check-in China: activating Chinese consumer

Eumetra and East Media (company specialized in Digital Marketing and E-commerce for the markets of China, Russia and South Korea) launch the first observatory on consumption dynamics, spending habits and the relationship of consumers with the different product categories in China, providing a unique mix of skills on the market.

SWIPE UP | Influencer Effectiveness Model

Eumetra research model for the selection and the application of influencers and brand ambassadors

FEAR OF BEING WITH OTHERS AND ANGER: THE CONSEQUENCES OF THE PANDEMIC ON YOUNG EUROPEANS.

21 April 2022

FEAR OF BEING WITH OTHERS AND ANGER: THE CONSEQUENCES OF THE PANDEMIC ON YOUNG EUROPEANS.

We have heard many times that the greatest consequences of the pandemic have been suffered by young people. Not only the children, but also the young people of generation z. […]

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Sustainability as a (measurable) element of differentiation

6 April 2022

Sustainability as a (measurable) element of differentiation

Over the past few years some words have passed like meteors through our skies and  then quickly disappearing on the horizon.  You may remember that there was no newspaper article […]

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The true acceptance of others: when comparison is the key to understanding

15 March 2022

The true acceptance of others: when comparison is the key to understanding

In times of sustainability, political correctness reigns supreme. Not a day goes by without examples of historical revisionism: monuments of explorers to be pulled down, street names to be changed, […]

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Check-in China: activating Chinese consumer

14 March 2022

Check-in China: activating Chinese consumer

China closed 2020 with a GDP of almost 14 trillion euros and for at least thirty years has been experiencing a period of exponential growth. This growth has occurred with […]

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The effects of unsustainable sustainability, or how the greenwashing effect should be avoided

8 March 2022

The effects of unsustainable sustainability, or how the greenwashing effect should be avoided

The adjective “unsustainable” can be used to define things that cannot be upheld nor defended on the level of logical correctness and validity of the arguments. All of us – […]

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Generation Z: born to be different

23 February 2022

Generation Z: born to be different

We know that things are not what they used to be. We also know that every cloud has a silver lining and so on, but if also the people of […]

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Generation Z: the best is yet to come

28 September 2021

Generation Z: the best is yet to come

Eumetra launches the most in-depth international research on the younger generations. After these two years, young people have a lot to tell society and companies. In 2019, thanks to the […]

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What is the influencer marketing ROI?

14 September 2021

What is the influencer marketing ROI?

People trust people, an old adage that in the digital age has taken on a new form (not a new nature): people follow (but,  above all. listen to and react […]

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Who we are

Eumetra is a social and market research agency, providing agile, actionable and reliable solutions to corporate decision makers, to support them to make the best decisions for their company future.

We believe that every decision needs to be based on various factors – instinct, intuition, experience, rationality and the usage of appropriate tools to provide guidance – thus we take all of these into account in order to turn knowledge into action.

 

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Knowledge building

Eumetra Knowledge Building is a system of proprietary syndicated research designed to understand the New Society and the New Individual: people’s needs and consumptions patterns across many sectors. It is a unique source of information, continuously updated.

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Ad hoc solutions

The suite of research solutions developed by Eumetra aims to provide businesses with bespoke advice to feed their innovation pipeline and fine tune their communication to engage with consumers. Based on in-depth knowledge of individuals and cultures, our solutions allow companies to answer rapidly and proactively to both strategic business questions and tactical needs, always guaranteeing maximum efficiency and an excellent value for money

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