GenZ... and three

10,000 interviews in Europe to understand what kind of adult they are becoming

The Boomers, Baby

Eumetra launches the second edition of a multi-wave study on the EU4+UK region: 5,000 interviews to understand how to make a brand relevant to this supergeneration

The New Individual survey

Eumetra and BXG joined forces to present "The New Individual" survey, a game-changer for businesses developing sustainability strategies.

rEvolution: the first revolution starting from above

Discover the paradox of a growing trend in a shrinking market

WHAT CARS WILL WE DRIVE? THE UNSUSTAINABILITY OF ELECTRIC CARS

29 November 2023

WHAT CARS WILL WE DRIVE? THE UNSUSTAINABILITY OF ELECTRIC CARS

Much has been said in recent months about the European Union’s decision to ban the sale of new non-zero emission cars from 2035. It is a decision that will effectively […]

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WELL-BEING PILLS #12 – “GREEN” HOME: THE SUPER BONUS SLOWS DOWN, BUT THE CHALLENGE CONTINUES

15 November 2023

WELL-BEING PILLS #12 – “GREEN” HOME: THE SUPER BONUS SLOWS DOWN, BUT THE CHALLENGE CONTINUES

Italian families are increasingly environmentally aware, at least in their homes. Although only one in ten homes can be considered truly efficient (12%) and only one in three have done […]

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WELL-BEING PILLS #11 – BAN 2035: WHEN KNOWLEDGE IS NOT ENOUGH

23 October 2023

WELL-BEING PILLS #11 – BAN 2035: WHEN KNOWLEDGE IS NOT ENOUGH

Between July and August 2023, we conducted a new edition of our syndicated observatory “rEVolution: the new mobility”, with 10,000 interviews in Germany, France, Spain, Italy and the UK. We […]

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WELL-BEING PILLS #10 – THE FUTURE OF AI

13 September 2023

WELL-BEING PILLS #10 – THE FUTURE OF AI

Artificial intelligence will be an important part of our future. It already permeates our daily lives: we use it even when we are not aware of it. In fact, it […]

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WELL-BEING PILLS #9 – OPTIMISM IS THE SCENT OF LIFE

11 July 2023

WELL-BEING PILLS #9 – OPTIMISM IS THE SCENT OF LIFE

“Optimism is the scent of life” said Tonino Guerra in an old commercial, inviting people to buy consumer electronics products. That pay-off resonated in my mind as I reflected on […]

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WELL-BEING PILLS #8 – FOOD LITERACY FOR MILLENNIALS:  AN OPPORTUNITY NOT TO BE MISSED

27 June 2023

WELL-BEING PILLS #8 – FOOD LITERACY FOR MILLENNIALS: AN OPPORTUNITY NOT TO BE MISSED

A few years ago they were always the centre of attention, then Gen Z came along and Millennials are talked about a little less. Our ‘Well-being and Sustainability’ survey reveals […]

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WELL-BEING PILLS #7 – DADS ALSO INCREASINGLY IN THE FRONT LINE

13 June 2023

WELL-BEING PILLS #7 – DADS ALSO INCREASINGLY IN THE FRONT LINE

These are difficult times for Italian families. Having archived the pandemic, with all the difficulties connected with lockdowns, school closures, and quarantine management, the subsequent economic difficulties have taken over, […]

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WELL-BEING PILLS #5 – GENERATIONS AT WORK

16 May 2023

WELL-BEING PILLS #5 – GENERATIONS AT WORK

A few days ago, The Wall Street Journal published an article with the eloquent title: ‘Bosses Want Hard Workers-So They’re Hiring Older People’. It seems that in the world of […]

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Who we are

Eumetra is a social and market research agency, providing agile, actionable and reliable solutions to corporate decision makers, to support them to make the best decisions for their company future.

We believe that every decision needs to be based on various factors – instinct, intuition, experience, rationality and the usage of appropriate tools to provide guidance – thus we take all of these into account in order to turn knowledge into action.

 

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Knowledge building

Eumetra Knowledge Building is a system of proprietary syndicated research designed to understand the New Society and the New Individual: people’s needs and consumptions patterns across many sectors. It is a unique source of information, continuously updated.

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Ad hoc solutions

The suite of research solutions developed by Eumetra aims to provide businesses with bespoke advice to feed their innovation pipeline and fine tune their communication to engage with consumers. Based on in-depth knowledge of individuals and cultures, our solutions allow companies to answer rapidly and proactively to both strategic business questions and tactical needs, always guaranteeing maximum efficiency and an excellent value for money

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