The New Individual 2023 survey

Eumetra and BXG joined forces to present "The New Individual 2023" survey, a game-changer for businesses developing sustainability strategies.

rEvolution: the first revolution starting from above

Discover the paradox of a growing trend in a shrinking market

BILL INCREASES AND HOUSEHOLD STRATEGIES

In the midst of the storm of rising energy prices, which has hit households and businesses with all the consequences for the economy that we know, the latest edition of our Italian ‘Green Home Smart Home Annual Tracking’ has shown a note of hope.

Generation Z: image and brand value

The results of the multicountry observatory on Generation Z are now available

WELL-BEING PILLS #8 – FOOD LITERACY FOR MILLENNIALS:  AN OPPORTUNITY NOT TO BE MISSED

27 June 2023

WELL-BEING PILLS #8 – FOOD LITERACY FOR MILLENNIALS: AN OPPORTUNITY NOT TO BE MISSED

A few years ago they were always the centre of attention, then Gen Z came along and Millennials are talked about a little less. Our ‘Well-being and Sustainability’ survey reveals […]

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WELL-BEING PILLS #7 – DADS ALSO INCREASINGLY IN THE FRONT LINE

13 June 2023

WELL-BEING PILLS #7 – DADS ALSO INCREASINGLY IN THE FRONT LINE

These are difficult times for Italian families. Having archived the pandemic, with all the difficulties connected with lockdowns, school closures, and quarantine management, the subsequent economic difficulties have taken over, […]

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WELL-BEING PILLS #5 – GENERATIONS AT WORK

16 May 2023

WELL-BEING PILLS #5 – GENERATIONS AT WORK

A few days ago, The Wall Street Journal published an article with the eloquent title: ‘Bosses Want Hard Workers-So They’re Hiring Older People’. It seems that in the world of […]

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WELL-BEING PILLS #4: I EAT ITALIAN

2 May 2023

WELL-BEING PILLS #4: I EAT ITALIAN

Italians, as we are told by the Eumetra  ‘Well-being and Sustainability’ research data, are well aware that one of the fundamental ingredients of being well is ‘eating better, with good […]

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PDO AND PGI PRODUCTS: WHEN PROTECTION IS NOT ENOUGH

26 April 2023

PDO AND PGI PRODUCTS: WHEN PROTECTION IS NOT ENOUGH

In the language of marketing, when one speaks of the individual in relation to the sphere of purchasing essential goods, one calls him or her a ‘consumer’. This term, not […]

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WELL-BEING PILLS #3: HOME, SWEET HOME

18 April 2023

WELL-BEING PILLS #3: HOME, SWEET HOME

Italians have always had an ‘affectionate’ or emotional relationship with their home (living in the same house for a lifetime and rarely moving from the neighbourhood). With the pandemic, this […]

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WELL-BEING PILLS #2: HE WHO EATS WELL… LIVES BETTER

4 April 2023

WELL-BEING PILLS #2: HE WHO EATS WELL… LIVES BETTER

What can really make us feel good? The question is far from simple, but by interpreting, at least in the beginning, our ‘pill’ as something to take, we are helped […]

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WELL-BEING PILLS #1: HUMAN EVOLUTIONS

21 March 2023

WELL-BEING PILLS #1: HUMAN EVOLUTIONS

“Well-being Pills” is an optimism stimulator. It is used in the treatment of widespread negativity and contemporary anxieties. It contains opinions, peculiarities, confidence-inducing quirks, all rigorously extracted from Eumetra’s surveys. […]

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Who we are

Eumetra is a social and market research agency, providing agile, actionable and reliable solutions to corporate decision makers, to support them to make the best decisions for their company future.

We believe that every decision needs to be based on various factors – instinct, intuition, experience, rationality and the usage of appropriate tools to provide guidance – thus we take all of these into account in order to turn knowledge into action.

 

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Knowledge building

Eumetra Knowledge Building is a system of proprietary syndicated research designed to understand the New Society and the New Individual: people’s needs and consumptions patterns across many sectors. It is a unique source of information, continuously updated.

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Ad hoc solutions

The suite of research solutions developed by Eumetra aims to provide businesses with bespoke advice to feed their innovation pipeline and fine tune their communication to engage with consumers. Based on in-depth knowledge of individuals and cultures, our solutions allow companies to answer rapidly and proactively to both strategic business questions and tactical needs, always guaranteeing maximum efficiency and an excellent value for money

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